Studies
The numbers behind the cost story.
We do not quote outside studies and we do not invent percentages. Everything on this page is our own arithmetic, worked out in the open, from the very figures the pricing page uses.
What 100 images really cost
With your own API key you pay the model provider directly. Subscription and credit tools add a markup on top. Here is the gap, per 100 edited images, on each quality tier.
| Tier | Own key | Subscription tools | Cheaper by |
|---|---|---|---|
| Budget | 1,60 EUR | 60 to 110 EUR | 38x to 69x |
| Standardrecommended | 5,10 EUR | 60 to 110 EUR | 12x to 22x |
| Maximum | 17,40 EUR | 60 to 110 EUR | 3x to 6x |
| FLUX.2 pro | 6,40 EUR | 60 to 110 EUR | 9x to 17x |
Own-key figures are the real API price per image, taken straight from our pricing constants. The subscription column is the typical range such tools charge; we apply that same range to every tier rather than naming any one product.
What you keep, by volume
The more you edit, the wider the gap grows. On the Standard tier, measured against typical subscription pricing:
| Volume | Own key | Subscription tools | You keep |
|---|---|---|---|
| 100 images | 5,10 EUR | 60 to 110 EUR | 55 to 105 EUR |
| 500 images | 25,50 EUR | 300 to 550 EUR | 275 to 525 EUR |
| 1,000 images | 51,00 EUR | 600 to 1.100 EUR | 549 to 1.049 EUR |
The own-key column is the Standard tier. The subscription column is the typical per-image range. Savings is the plain difference, not a promise about any single tool's price.
When the licence pays for itself
The licence is a one-time 500 EUR, with no subscription behind it. Measured only against the running per-image cost of a subscription, here is the point where that one-time fee is already earned back.
480 to 910
edited images
Somewhere in this range, the one-time 500 EUR licence has cost you less than paying even the cheapest subscription per-image rate for the same photos. Past it, you carry only the API price.
Example calculation
The time it saves
We have no measured time study, so treat the following as an illustration with stated assumptions, not a benchmark.
Assumptions
- A careful manual edit (exposure, white balance, straightening, small clean-ups) typically takes a trained editor five to ten minutes per photo.
- With the platform the same corrections run as a batch: a few seconds of your attention per photo, plus processing time.
- We take a set of 100 photos, a common size for a single listing shoot.
| Scenario | By hand | With the platform |
|---|---|---|
| Per photo | 5 to 10 minutes | a few seconds |
| 100 photos | about 8 to 17 hours | minutes of your time |
Even at the cautious end, a full shoot that used to fill a working day is handled while you do something else. Typically, that is the difference people notice first.
A word on “better photos, more enquiries”
It is a widely held view in the trade that clear, bright, well-composed listing photos draw more enquiries than dark or cluttered ones. We share that experience, but we will not dress it up with a borrowed statistic or a made-up figure. Treat it as a working assumption, not a measured promise. What this page can prove is the cost and the time, and those we have shown in full.
How we calculate
So you can check every number on this page:
- Own-key cost is the real API price per image, straight from the same pricing constants the rest of the site is built on. We multiply that by the number of images, nothing more.
- Subscription cost is the typical 0,60 to 1,10 EUR per image that credit and subscription tools charge. We apply that same public range to every tier instead of naming any single product.
- Savings, the “cheaper by” factors and the break-even point are plain arithmetic from those two inputs. Nothing is weighted, and nothing is rounded in our favour beyond the rounding you see on screen.
- The one-time 500 EUR licence for five users sits outside the per-image maths above, except in the break-even section, where we state exactly how it enters.
If any figure here ever looks off, it is a bug in our arithmetic, not a hidden assumption. The pricing page carries the same numbers.
Check the numbers yourself
Every figure on this page traces back to two places:
- The pricing page, with the live cost table
- What AI photo editing really costs
- What to check when choosing an AI photo tool
Own it once, then only pay the API.
No subscription and no per-image fee. A one-time licence, your own key, your real cost.